InterProphet - the Ethernet Storage Area Network Company
Our products move Internet content from the storage directly to applications at wire-speed using LANs:
InterProphet is a 9- person late development-stage systems company providing unique scalable Internet storage products and solutions that resolve the "disk I/O bottleneck" faced by any organization that supplies content to the Internet. The bottleneck removed is software that is accelerated by a unique hardware architecture that does the protocol processing during storage transfer. Our products move content from file storage to the Internet at disk drive speed. The products serve a $25B 1999 TAM, with a single channel (enterprise storage) that will cost less than $1M to build. The products are derived from PC cost technology, sell for as much as $70K, displace $500K systems that can't keep up, and work as a drop-in replacement to provide a transparent improvement. We believe we can do second half 1999 with $2.7M in revenue off the sales of hundreds of units per month.
The market validation vehicle for InterProphets Silicon TCP™ is the RAIDBlaster S100 Internet attached storage server, initial shipments in Q2/1999, revenue forecast a run rate of over $20 million in 2001.
Value Proposition
Applications such as data warehousing, data mining, on-line transaction processing, and multimedia internet and intranet browsing are resulting in the near doubling of the total storage capacity shipped on an annual basis (source: IDC 1996)
Current Solutions
Market
InterProphets Business Plan outlines conservative and achievable revenue objectives addressing the needs of very large markets. Network attached storage is a $9 billion market (25% of the $35 billion storage market), with several industry analysts predicting that all storage will be network attached by 2005. Primary customers for network attached storage include enterprise (departmental and IS servers), database decision support and data warehouses, and CAD servers.
Products
Business Model & Distribution Strategy
InterProphets business is to design, develop, manufacture and sell system products utilizing the companys patented Internet acceleration and connectivity technology, Silicon TCP ™, and unique software to provide a full system benefit. In storage serving, for example, the total system improvement is to double the per server bulk Internet content bandwidth annually via successive enhancements to our integrated storage/network content transmission products. In Tier-2 applications/Tier-3 database transactions, for example, a 40% improvement in data record transmission and a 50% improvement in application RPC critical path times due to the elimination of context switches, interrupts and system calls. With advanced SAN-aware middleware like Oracles CacheFusion, InterProphet can provide a drop-in solution that turns availability server clusters into scalability clusters.
Systems will be manufactured out of house and sold to major enterprise storage vendors (e.g. EMC, Sun, IBM, Data General, ) as a sales enhancement (up to 30% to vendor a potential $8M net profit for the vendor in mid range sales in first year!). Partnership with storage management companies (e.g. Veritas, ) provides enhanced Internet storage management capabilities desired by large accounts, which qualify InterProphet solutions for broader/larger market opportunities ($10B TAM 2000), and bring enterprise market acceptance.
Initial market validation strategy (1999) will launch the RAIDBlaster S100 via tradeshow and key, referencable customers (portals, e-commerce, CAD). Mid 1999 will bring first major storage partner for announcement with the RAIDBlaster SS1000. Demonstration with Oracle of Oracle Parallel Server and Net-8 applications enhancements (InterProphet has been a technology partner to Oracle since early 1998) occurs in late 1999, moving company into enterprise channel development mode. In year two and beyond, key partners will include Oracle, Microsoft, SAP, Baan, PeopleSoft. Our storage partner vendors will become the market leaders in the next generation Internet storage market.
Competitive Landscape
Alternative More Servers (Sun, CPQ, ), Thin Servers (Realm, ), Super File Servers (Auspex, Net. App.) |
Why RAIDBlaster Better price & perf. Lower total cost of ownership Greater scalability, More versatility, Better reliability |
Why not New technology Startup Current vendor loyalty More in-house expertise |
Competitive Strategy Partner with top storage firms and LAN switch firms Codevelop better storage management products for Internet |
Non-LAN Storage Networks (Fibre Channel) |
Avoid "second set of network standards" extend SAN to Ethernet | Already have installed base | AnySAN outside developer package LAN switch bundling |
Server Add-in Boards (Xelus, ) |
Avoid yet another platform, Continuous peak rate |
Lower cost/entry level | Raise bar on market storage bandwidth demand requirement |
Growth Phases
Phase |
Sales/Marketing Strategy |
Product Plan |
Staffing |
Revenue Run Rate |
Capital Requirements |
| Phase 1 12 months |
|
|
15-20+ headcount EngineersH/W & S/W Support MGMT: Develop. Prod Mktg. Sales Bus Dev |
$3 to $5 million exit rate |
$3 million |
| Phase 2 Month 13 36 |
|
|
Add: Engineers Support Sales/Acct Mgmt |
$37.5 M | $9 Million |
Financial Projection Summary (dollars in millions)
| Time | Q4 |
Q1 |
Q2 |
Q3 |
Q4 |
2000 |
2001 | 2002 |
2003 |
| Revenue | 0 |
0 |
0 |
1.2 |
1.5 |
9.0 |
27.0 |
45.0 |
90.0 |
| COGS | .33 |
.6 |
1.75 |
2.4 |
2.5 |
10.0 |
25.5 |
30.0 |
45.0 |
| Operating Profit | -.33 |
-.6 |
-1.75 |
-1.2 |
-1.0 |
-1.0 |
1.5 |
15.0 |
45.0 |